IG.
Product Builder · 0→1 AI Products · Engineering Foundation

Isha
Goyal.

I work where user problems, product decisions and engineering reality meet.

Six years building production software, now running 0→1 AI products end to end — discovery, product definition, LLM system design, and prototypes I build myself.

Bengaluru, India · Open to Product Engineer, Product Builder and founding-team roles

01

Profile

I turn early user evidence into focused product decisions and testable prototypes.

02

Selected work

Indian home-cooked meal planning with a phone assistant01

Selected work01

CookBridge

Taking “Aaj khane mein kya banega?” out of the household’s head.

7/10 households validated the problem · Built & testing the prototype

  • Interviewed 10 households; 7 had recurring meal-decision friction
  • Killed the inventory assumption mid-build and replaced it with belief-based inventory
  • Made decision time and fridge-checking the primary outcomes, not engagement
0→1 ProductUser ResearchAIPrototype
Try prototype

Selected work02

AI Fashion Stylist

An AI stylist grounded in clothes you actually own.

Wardrobe photos → structured context → outfit recommendations

  • 5 wardrobe photos → 18 structured items → 3 grounded outfits, end to end
  • Separated perception (what exists) from reasoning (what to wear)
  • Stopped expanding scope once inference cost entered the validation economics
AI VisionStructured ContextWhatsAppPrototype
03

Engineering foundation

What six years of building software changed about how I make product decisions.

I think beyond the interface

Alpha Nodus · Senior Software Developer · 2025

Frontend → APIs → integrations → infrastructure → production

Owned Greeter/Kiosk, a healthcare check-in product, across frontend, APIs, integrations, infrastructure and AWS deployment.

In productI can see where a seemingly simple decision creates technical constraints, operational cost, or implementation risk.

01

I look for leverage, not just the next feature

Playment / TELUS International · Senior Frontend Developer · 2019–2023

5 → 1frontend repositories consolidated into a shared foundation

Owned GT Studio annotation workflows. Consolidated 5 frontend repositories into one monorepo and built Pixel, a shared React component library.

In productI naturally ask whether something should be solved once, repeatedly, or not built at all.

02

I make technical complexity usable

Complex systems → clear user experience

JediSwap (Starknet) · Frontend Engineer · 2023–2024

ClearGlass Analytics / Unifize Solutions · 2018–2019

Shipped JediSwap Missions, abstracting wallets, NFTs and on-chain transactions into flows non-crypto users could complete. Earlier, built investment analytics dashboards and data-heavy product interfaces at ClearGlass Analytics.

In productI’m comfortable going deep with engineers, while exposing only the complexity the user actually needs.

03

That engineering depth is now the foundation I use to define clearer scope, make better trade-offs, and work credibly with engineering teams.

04

Skills

Product

Product DiscoveryUser ResearchMVP ScopingProduct RequirementsSuccess Metrics0→1 ProductsProduct Requirements (PRDs)RoadmappingPrioritisationAcceptance CriteriaExperimentation & A/B TestingCompetitive AnalysisStakeholder ManagementAgile / ScrumJiraFigma

AI & Engineering

LLM Product DesignAI / Vision WorkflowsAPIs & IntegrationsSystem DesignReact / TypeScriptNode.jsAWSPrompt EngineeringRAGContext & Memory DesignModel EvaluationInference Cost ModellingMongoDB